Shared Tips and Tricks From Fellow Subscribers
Whether you are new to Fifty Lessons or have been using the Library for years, finding new ways to maximize your investment is always a topic of interest. In our most recent customer feedback survey, we asked managers to share their best practices. Here is what we found.
Tips to get the maximum return on your investment in Fifty Lessons:
1) Get your senior executives involved - Have a number of your firm’s senior executives personally recommend a lesson and give their reason why it is relevant. This practice will initially capture your team’s attention as well as allow your executives to effectively pass down the firm’s values.
2) Deliver regular and relevant video lessons - Once you have captured your team’s attention, keep their attention by delivering regular and relevant content using our Learning Program Manager email system.
3) Listen to your users - DAs important as it is to have your viewers watch the lessons you suggest, its just as important to encourage them to also share their thoughts via the Feedback and Forum options. Learning what resonates and what does not resonate with your team is a great way to not only drive usage of this tool, but ultimately allows you to find out what drives them.
4) Review video usage reports - As the buyer, you have access to view a full usage report of your selected lessons and any other videos your team chooses to view. Some managers like to view this weekly while others choose to view it monthly. Either way, these reports are a great way to track viewership and provide an inside look into your team’s business interests.
How to Measure the Effectiveness of Your Marketing Efforts
President of Diageo - the world’s leading premium drinks business with brands including Smirnoff, Guinness, Johnny Walker, and Baileys - shares his wisdom on measuring the effectiveness of your organization’s marketing efforts.
Video: How to Measure the Effectiveness of Your Marketing Efforts
Robert Malcolm
President, Global Marketing, Sales & Innovation
Diageo
Summary:
Marketing needs to earn its seat at the top table. But when its effectiveness is not measured, and when marketing does not hold itself accountable to results, then it will not earn respect or trust. Robert Malcolm details how marketing can be measured, and in doing so, how it can earn its seat at the top table.
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Newly Released Lessons Learned
Below is a list of the this month’s newly released Executive Lessons.
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Henry Bloch
Founder & Chairman H&R Bloch |
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Robert Malcolm
President, Global Marketing, Sales & Innovation Diageo |
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Maxine Clark
Chief Executive Bear Build-A-Bear |
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Jimmy Wales
Founder Wikipedia, Wikia Foundation |
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Charles Brewer
Executive VP of US Air Products & Services DHL |